Good writing can make or break a website — take it from someone whose entire career has been dedicated to writing for international brands. These 5 things are big no-nos when it comes to selling your product, but here’s 5 alternative approaches you can use instead.
Plenty of business use shady marketing practices — but marketing itself is vital to every business. Here’s an intro to the basics and how you can use them in a positive way to boost your business.
If you’re setting up your business and looking for recommendations for tools, services and other business resources, these are the ones I use.
People have a lot of misconceptions about what marketing is and how it should work. Today, we’re exploring the reasons why you should write about the benefits of your product or service, rather than the features.
I recently had the chance to edit an About Me page for my friend Ashley’s company. Here’s exactly what I changed, why I changed it, and what you can take away for your own page.
You’re finally ready to start your own business. Yes! Here’s how to research, test and decide on the perfect business name to help your idea succeed.
As a writer, course creator and business owner, here are my top five favorite tools that keep me happy and productive, day after day.
Some people are great at self-promotion, and then there’s the rest of us. But writing your About Me page doesn’t have to feel scummy—let me show you how.
Blogging can serve your busines in a number of ways. But writing blog posts can also be intimidating, time consuming, and exhausting. These tips can help.
Does writing email newsletters for your small business fill you with dread? It doesn’t have to. Here’s how you can make your newsletters easier to write and more fun to read.