Heartland RVs – Brand Brochure

Heartland RVs – Brand brochure As part of a brand refresh, Heartland wanted to streamline its communications to customers in a handsome new print piece. With nearly two dozen sub-brands and hundreds of RV models, we focused on what ties them all together: Heartland itself. Over a 14-page spread, I created brochure copy that touched on the […]

Cadillac – Sustainability

Cadillac – Sustainability Commitments With the winds of change blowing the automotive industry toward new models of energy use, Cadillac needed a landing page detailing their commitments to sustainability.  I wrote copy outlining the scope of their current efforts and pledges: an entire lineup of luxury electric vehicles by 2030, 100% renewable energy by 2025, […]

Heartland RVs – Sustainability

Heartland RVs – Highlighting Sustainability Heartland wanted to draw attention to their new, improved and future sustainability efforts and goals. One thing all campers have in common is a love of nature, and Heartland is always looking for ways to help preserve our most valuable resource.  I helped create a page detailing the many ways […]

Heartland RVs – SEO Pages

Heartland RVs – Boosting search performance Heartland RV is among the biggest RV manufacturers in the world. But with competing RV brands, dealerships and independent camping lifestyle sites, they needed to improve their rankings in search engine results.  Across seven carefully curated search terms, I wrote SEO-rich pages designed to both educate future RV buyers […]

Heartland RVs – Solar Packages

heartland rv – solar packages site page Solar power is a clean, renewable energy source that’s popular with RVers who like to camp off-grid. But until recently, adding solar power to an RV was something campers had to do themselves.  When Heartland RV announced their new solar packages, called SŌL – Powered by the Sun, […]

Saffron & Salt – About Us Page

Saffron & Salt – about Us page Fledgling condiment company Saffron & Salt was founded by an amazing woman, Ashley Priest. Inspired by her grandmother, Ashley developed a signature recipe for jarred candied jalapeños that became her product.  Building a business is a lot of work, and branding is no exception. As she went through […]

H Miller Ink – About Me Page

Heather Miller smiling for the camera with a sketchbook on her lap.

h miller ink – about me page I had the amazing fortune to meet Heather Miller when we were both working for a big Detroit ad agency. Her energy, warmth and creativity drew me in right away. Have you ever met a person and immediately thought, “I want to be their friend?” It was fate.  […]

Drifter Coffee – Newsletter

A rainbow mosaic in a tile floor with feet framing it

Drifter coffee – newsletter Drifter Coffee is an inclusive, female-owned coffee shop in Ferndale, Michigan. It’s a feminist, LGBTQ-friendly space that’s become a community hub, with multiple events happening there each week.  During the pandemic slump of February 2022, I worked with the owner to create a regular newsletter for her dormant email list. We […]

DYPER™ – Full Site Refresh

A package of DYPER diapers on a coffee table

dyper™ – Website Refresh DYPER™ is a bamboo-based diaper startup revolutionizing disposable diapers by using plant-based materials that can be industrially composted through their REDYPER™ program. In 2022, their products were picked up by Walmart, and DYPER wanted a complete site rewrite and refresh to accompany the launch — and they needed it fast.    […]