DYPER™ is a bamboo-based diaper startup revolutionizing disposable diapers by using plant-based materials that can be industrially composted through their REDYPER™ program. In 2022, their products were picked up by Walmart, and DYPER wanted a complete site rewrite and refresh to accompany the launch — and they needed it fast.
Within seven working days, I provided more than 10,000 words of new copy across 15 site pages, including six major landing pages and a comprehensive, 5000 word FAQ page — all delivered in an easy to navigate Google Doc to make implementing the copy quick and intuitive for developers.
Branding and site design by the incredible Caitlin Howe
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