As part of a brand refresh, Heartland wanted to streamline its communications to customers in a handsome new print piece. With nearly two dozen sub-brands and hundreds of RV models, we focused on what ties them all together: Heartland itself.
Over a 14-page spread, I created brochure copy that touched on the most important aspects of the brand, such as their brand promise, product innovations, high-quality manufacturing and materials, excellent customer service, diversity of designs, vibrant community of owners and the history of the company.
The overall tone was warm, welcoming and service-oriented, with a focus on eye-catching headlines and succinct copy that covered a lot of ground in a brief amount of space. Once printed, the brochure was sent to dealerships across the country for dealers to hand out to prospective customers to give them a better sense of the brand and its priorities.
Use the PDF viewer below to zoom and scroll through the brochure double spreads.
Branding and site design by the incredible Caitlin Howe
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