PROFESSIONAL WRITING FOR CREATIVE JOYFUL VIBRANT PERSONAL AMAZING FUN EPIC SMALL SERVICE NEW BUSINESSES
I’m Lana Goodrich, a Detroit-based, award-winning copywriter with more than 16 years in the advertising industry. Now, I’m using my writing expertise to help small businesses improve their marketing and reap the rewards.
But beyond just writing, I’m a creative, which means I’ve spent years brainstorming clever solutions to sticky marketing problems. So when you have a marketing challenge you need to solve, my job is to come back with a list of ideas to help you meet your goals.
I’ve written for global, Fortune 10 ranked brands, startups trying to improve the world, solo entrepreneurs and non-profits. From video concepts and scripts to brochures, from websites to social media ads and posts, from email marketing to press releases, whatever you need, I can help. And the best part is that a 30-minute consultation is totally free.
Good writing can make or break a website — take it from someone whose entire career has been dedicated to writing for international brands. These 5 things are big no-nos when it comes to selling your product, but here’s 5 alternative approaches you can use instead.
Plenty of business use shady marketing practices — but marketing itself is vital to every business. Here’s an intro to the basics and how you can use them in a positive way to boost your business.
Meet Heather Miller, an amazing hand-drawn illustrator in Detroit who loves creating work for brands in a riot of color.
If you’re setting up your business and looking for recommendations for tools, services and other business resources, these are the ones I use.
These are the top 7 books that have made an impact on my relationship to work. If you’re filled with self-doubt or overwhelm, you’re in the right place.
People have a lot of misconceptions about what marketing is and how it should work. Today, we’re exploring the reasons why you should write about the benefits of your product or service, rather than the features.
Branding and site design by the incredible Caitlin Howe
