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Invest in your brand

well-written words work wonders.


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I’m Lana Goodrich, a Detroit-based, award-winning copywriter with more than 16 years in the advertising industry. Now, I’m using my writing expertise to help small businesses improve their marketing and reap the rewards.

But beyond just writing, I’m a creative, which means I’ve spent years brainstorming clever solutions to sticky marketing problems. So when you have a marketing challenge you need to solve, my job is to come back with a list of ideas to help you meet your goals. 

I’ve written for global, Fortune 10 ranked brands, startups trying to improve the world, solo entrepreneurs and non-profits. From video concepts and scripts to brochures, from websites to social media ads and posts, from email marketing to press releases, whatever you need, I can help. And the best part is that a 30-minute consultation is totally free. 

Brands I've worked with:

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"It's not just her attention-grabbing, memorable headlines that make Lana's work exceptional. Her methodical and strategic approach to copywriting creates cohesion and consistency at every customer touchpoint. After hiring Lana, we were able to deploy a website and an email campaign that told a story instead of just pushing product. Her work brought DYPER to life."
Alex Vailas
SVP of Brand Marketing, DYPER

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