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find + reach your people with authentic marketing

Your marketing doesn’t need to feel pushy, skeezy or inauthentic to be effective. The best asset your business has is you. Learn how to amplify your strengths to create compelling marketing messaging — and watch your business thrive.

A redheaded woman with tattoos sitting in a coffee shop at her computer.

Solo but not alone

Did you know that ninety percent of small businesses started by women are owned and operated by one person? When you’re responsible for multiple roles, it can feel overwhelming. That’s why you need smart, savvy marketing strategies, tips and tricks that will help you build your business without burning out. 

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Authentic marketing means having a conversation with your audience. People already need what you have to offer. You don’t need to push, trick or pressure them into a sale. 

There’s only one thing that matters: finding your audience and connecting with them. Marketing isn’t about pushing someone to buy something they don’t want. Authentic marketing is about showing up in front of the people who are looking for exactly what you have to offer — and listening to how you can serve them best.

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optimize your
web site

Your website is one of your most valuable business assets. You control what it says and you own your platform (unlike social media channels). A website is still one of the first properties people will check out to explore your business. 

So it should work just as hard for your business as you do. Your website should give customers exactly what they’re looking for. It should be intuitive to navigate, fun to read and built to appeal to search engines and real people alike. And it should harness your unique voice and vision to create authentic marketing for your brand.

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be your own
weird self

You’ve got a lot to offer — you just need to get out of your own way and stop second guessing your self-promotion.

Do you feel like your About Me page falls flat? Do you know you can do better — you just don’t know how to get there?

Are you ready to level up into the business owner you know you can be, one who helps people and can authentically promote themselves without hesitation?

Grab the Hype Up Workbook for Business Owners and start writing a killer Mission Statement, Bio and About Me Page today.

A picture of Lana sitting outdoors and smiling at the camera.

Hi, I'm Lana

Did you know that 5 million more people registered for business tax IDs in 2021 than the year before? That’s a lot of people starting businesses and hoping for something more–like the freedom to succeed on their own terms, the flexibility to arrange their lives how they want, and the financial rewards that come with running a successful business. 

I want that for you, too. For both of us. I spent sixteen years in the advertising industry as a copywriter and creative director. I’ve helped Fortune 500 companies build their brands and create engaging marketing. And those same principles that work for them can work for you.

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