cadillac
sustainability
With the winds of change blowing the automotive industry toward new models of energy use, Cadillac needed a landing page detailing their commitments to sustainability.
I wrote copy outlining the scope of their current efforts and pledges: an entire lineup of luxury electric vehicles by 2030, 100% renewable energy by 2025, and plants that source clean energy from solar and wind power. Finally, we introduced the then-new Cadillac LYRIQ, it's first all-electric luxury SUV.