dyper
charcoal
Who would have the raw audacity to launch a line of black diapers? Only DYPER, of course. As a brand established on the principles of providing convenience to parents while reducing disposable diaper waste, breaking boundaries is just in their DNA.
As the first product of its kind, DYPER wanted to build hype and position its new line of charcoal-infused diapers as the perfect option for babies who break the mold (and parents with a sense of humor).
I wrote copy for a new product microsite, as well as several tongue-in-cheek headlines designed to get attention and make people smile.
WEBSITE
For the product launch, I created some cheeky lines DYPER could use across their social media channels (and elsewhere).
HEADLINES
