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Heartland RVs - Boosting search performance

Heartland RV is among the biggest RV manufacturers in the world. But with competing RV brands, dealerships and independent camping lifestyle sites, they needed to improve their rankings in search engine results. 

Across seven carefully curated search terms, I wrote SEO-rich pages designed to both educate future RV buyers and funnel a search audience to the Heartland website to learn more about the brand. 

The newly created SEO-optimized pages immediately improved Heartland’s ranking in search, with five of seven pages appearing on the first page of results, driving a greater amount of traffic to


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