Never Say These 5 Things When You're Selling Your Product
Good writing can make or break a website — take it from someone whose entire career has been dedicated to writing for international brands. These 5 things are big no-nos when it comes to selling your product, but here's 5 alternative approaches you can use instead.
What is Marketing and Why Do People Hate It?
Plenty of business use shady marketing practices — but marketing itself is vital to every business. Here's an intro to the basics and how you can use them in a positive way to boost your business.
Creative of the Week: Colorful Illustrator Heather Miller
Meet Heather Miller, an amazing hand-drawn illustrator in Detroit who loves creating work for brands in a riot of color.
All the Best Resources You Need as a Solo Entrepreneur
If you're setting up your business and looking for recommendations for tools, services and other business resources, these are the ones I use.
The 7 Best Books to Inspire Tired Solo Entrepreneurs
These are the top 7 books that have made an impact on my relationship to work. If you're filled with self-doubt or overwhelm, you're in the right place.
How to Write to the Benefits of your Product
People have a lot of misconceptions about what marketing is and how it should work. Today, we're exploring the reasons why you should write about the benefits of your product or service, rather than the features.